Wednesday, August 29, 2012

Communication and Design

Why is it important for Communication majors to study design?


Communication majors have to study design because we have to realize that the devil's in the details. We have to know why something was constructed the way it was or why the artist chose to go in one direction instead of the other. The design of the product can say a lot about a single company or person. Regardless of what you do in your future, people will always remember how your design turned out. None of us are perfect if we take our time to carefully study something, we might see something there that we didn't notice before. By taking your time with a piece of art, you'll be able understand more about the piece, and you'll be able to have intelligent conversations about the piece as well. It's one thing to say, "that picture is nice." But it's better to say, "that picture is blooming with color." Small things like that will help you appreciate design in the long. 
Good design ultimately boils down to two things. Having good design will allow your piece of art stand out, and it might actually help you sell your work to a respective client. Clients don't want to use tired and true methods to get their point across. Clients want ideas that are original, and stand out from the rest of the crowd. If clients stuck to the same ideas all of the time, the industry would fall flat on face. Nobody wants that at all. If there was no ingenuity, what would be the point of trying something new? You want people to pay close attention to your product instead of yawning at it, and moving onto the next piece. Good design can also inspire others to follow in your footsteps. We need innovation and good design in everything. You should take a step towards a different tomorrow.
My favorite piece of design would have to be billboards that stand out. Billboards I love billboards that stand out like ones mentioned in the link because they do their best to get their message across. Companies spend millions of dollars a year for advertising so if you remember their billboard, mission accomplished. This is most certainly true for home cleaning products. "That's the power of Pine-Sol, Baby." Everybody knows that quote because you think of all of the crazy commercials that are associated with it. That's effective advertising. As mentioned earlier, if you can remember a product based on its slogan, then the companies did the right thing. I really enjoy that quote because I'll always ask one of my friends if they used Pine-sol after they mop.
The first class was pretty awesome. I can't wait to see what else the rest of my classmates have to offer. They all seem lively, and happy to be there. Those two aspects alone make the class worth coming to every day!